- Apple Scores with Digital Textbooks and App
USA Today reviewer Edward C. Baig describes his experience using the first Multi-Touch digital textbooks published for the iBooks 2 for iPad app, noting that they are “engaging in ways that were simply not possible with the textbooks I grew up with.” Baig likes the portability, updatability, and low pricing of iBooks 2 digital textbooks and touts specific features like instant search, highlighting, bookmarking, and interactive graphics. Writes Baig, “It’s better to see an animated tour of the genome in E.O. Wilson’s Life on Earth than just to read about it. ” - Apple Invades Corporate Market with iPad
Bloomberg’s Peter Burrows reports that Apple is making rapid headway selling into corporations — especially financial services and pharmaceutical firms. Burrows writes that Apple’s corporate sales are being driven chiefly by iPad, which “has become a standard business tool.” The article quotes Matt Wallach, co-founder of Veeva Systems, who says: “I’ve seen a lot of devices come and go over the years. Nothing touches the speed of adoption of the iPad.”
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